Business MUSTS: Social Relevancy, Online Reputation Management and Measurement

Social Relevancy, Online Reputation Management and Measurement are musts for all companies and frankly for all individuals who run or are involved in business they want to move to the next level. To prove it, companies are getting funded in ‘social relevancy’ sectors and startups like PeerIndex and Klout are doing their best to prove to the world that relevancy matters. Look at Dell as an example. They’re focusing more attention on Twitter because they realize that people only buy a PC/laptop once every year or once every two years, so they need a social ‘tool’ to keep their fans engaged all the time. In doing so, it’s important to not just identify but consistently use…
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